Maurice Fernand Cary Wilks (1904–1963) was a British automotive and aeronautical engineer, and by the time of his death in 1963, was the chairman of the Rover Company, a British car manufacturer. He was the founder of the Land Rover brand and responsible for the inspiration and concept work that led to the development of the Land Rover off-road utility vehicle.
Wilks was born on 19 August 1904 at Hayling Island, Hampshire, England, the youngest of five sons and one daughter of Thomas Wilks (born Balham), a Director of Leather Co and his wife Jane Eliza (born St. Sepulchre, London), a Suffragette. One of his brothers was Spencer Wilks who became managing director, chairman and president of the Rover Car Company. He was educated at Malvern College.
Maurice Wilks worked from 1922 to 1926 for the Hillman Motor Car Company in Coventry. In 1926 he went to work for General Motors in the United States but after two years in the U.S., returned to England and Hillman.
Wilks remained at Hillman as a planning engineer until 1930, when he moved to the Rover Company as chief engineer following his much older brother, Spencer. Spencer Wilks had been brought in from Hillman in September 1929 by Rovers Frank Searle made general manager and given a seat on Rovers board the following year. Spencer would be appointed managing director of Rover from 1932
In 1930 Spencer and Maurice Wilks on Spencers appointment to the board made the important decision to make only high quality cars.
During World War II, Wilks led Rovers team developing Frank Whittles gas turbine aircraft engines. Experiencing difficulties with Whittles team Rover passed the project to Rolls-Royce in 1943. After the war, Wilks continued working with gas turbine engines, leading to Rover unveiling the first gas turbine powered car in 1949.
Shortly after the war, whilst at his farm in Anglesey, Wilks, who used an army surplus Willys Jeep for farm work, and his brother Spencer who was visiting him, were inspired to develop and produce a utility four-wheel-drive vehicle for farmers, and the name Land Rover was coined for it.
By the summer of 1947 Rover had built a prototype Land Rover vehicle based on a Jeep chassis. In September 1947, the Rover company authorised the production of 50 pre-production models for evaluation purposes. The Land Rover was launched to the world at the 1948 Amsterdam Motor Show.
Maurice Wilks was a leading light in the establishment and development of the proving ground facilities of the Motor Industry Research Association.
Maurice Wilks remained chief engineer until appointed technical director in 1946. He was appointed joint managing director with brother Spencer Wilks in August 1956 and succeeded his brother as managing director in November 1960. In January 1962 preferring policy to day-to-day management he was appointed chairman of the Rover Company in succession to his older brother Spencer Wilks. The managing director appointment was given to W F F Martin-Hurst.
Wilks died at his farm near Newborough, Anglesey, on 8 September 1963.
His obituary in The Times described him as shunning publicity but added that he was farsighted and regarded as one of the industrys outstanding engineers with a brilliant knowledge of engineering detail. He was survived by his wife and three children.
He married Barbara Martin-Hurst in 1937.
From the early 1930s, until merged with British Leyland, Rover had much of the nature of a family business.
Spencer Wilks and John Black of the Standard Motor Company married sisters, daughters of William Hillman bicycle and automobile manufacturer.
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